Monday, January 18, 2010

C-c-c-combo breaker

There's this fantastic program on ETV here - Paadutha Theeyaga. It's a
singing competition hosted by SP Balasubramaniam. He's a fantastic
host and the program is great television. It focuses on good singing
rather than drama for its ratings. In fact earlier seasons of that
show resembled Classical music competitions instead of a film music
contest which it is. SPB is living legend who worked with everyone who
was anyone in the industry and anyone who loves learning about music
or about the music industry would love watching this program.

I am giving you this introduction to give you some context and to let
you know that this is a very classy program. So by extension the ads
that are shown during breaks cater primarily to upper middle class
viewers, basically an educated, slightly older, conservative crowd.
Ambica agarbatti, Cooking oils, there's a company that sells milk,
real estate ads, soaps, religious commercials etc. One thing you
definitely don't find here is motorbike ads. So in the middle of all
these ads, every single week, there's an for "****** condoms"!!
What??? What is a condom ad doing in the middle of all these other
ads? It always throws me off. It's just creepy to think about all
these middle class, middle aged people using these condoms.

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